The Benefits of Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

You may not know how important online marketing is and how it can greatly benefit your website's visibility on the internet. The importance of online marketing for small businesses really can’t be overstated. More people than ever are turning to online searches for the products and services they’re looking for and Search Engine Optimization (SEO) is the best method to reach those potential customers.

Pay Per Click (PPC) is a great short-term, initial way to drive traffic to your new website or for products or services with a timeline. However, as soon as you turn off your PPC, your traffic will die unless you have an organically optimized website.

At Connecting Point Computer Center, we understand that Search Engine Optimization (SEO) can be overwhelming and downright intimidating. We have experience and knowledge when it comes to online search, and we’re ready to put that to work for our clients so they can stick with what they do best—running their business.

Connecting Point Computer Center also provides a complete array of SEO services that comfortably fit small and medium online budgets. Here are a few of the benefits you can expect to see from your Connecting Point Computer Center SEO campaign.

Objectives and Goals

Connecting Point Computer Center’s goal is to help you achieve your goals, and we have the knowledge and experience to do it. We will work together to ensure you get the best possible results from your online campaigns, and your goals are met—or exceeded. From our initial consultation with you, we will identify core goals and objectives for your business and look forward to helping you achieve them.

We will help you:

  • Increase ranking in the natural search results by optimizing your site.
  • Increase online presence
  • Increase the volume of visitors/clicks
  • Accurately track online conversions

Our Credentials

Connecting Point Computer Center is an alternative to other high priced online-marketing companies that can be impersonal and unreachable. With our industry knowledge, online-search experience, and an accurate understanding of you, your goals, and your needs Connecting Point Computer Center can help take your website to the next level. Here are the ingredients we’ll use to get it there and some of the perks you’ll enjoy along the way:

Comprehensive Analysis

Our first step in launching your SEO campaign is to perform an initial comprehensive analysis, which helps us identify SEO opportunities and challenges specific to your particular campaign. We will provide you with a report on the current state of your website and its short-comings.

SEO Roadmap

Through comprehensive analysis, we will create your customized SEO roadmap, which will spell out the strategies that we’re proposing to implement over the course of the project you commit to  Other key markets include (dependent on what you are utilizing)

  • Google Search Engine Optimization
  • Google Mobile Search Engine Optimization
  • Bing Search Engine Optimization
  • Facebook Search Engine Optimization
  • LinkedIn Search Engine Optimization
  • Twitter Search Engine Optimization
  • Pinterest Search Engine Optimization
  • Google My Business Search Engine

Measurable Progress

One of the benefits of running an SEO campaign is the ability to accurately track its progress. Connecting Point Computer Center will track your rankings and provide you with traffic and keyword results. You can then measure your campaign’s progress on your personal reporting dashboard at Connecting Point Computer Center’s Google analytics and Yahoo/Bing control panel. You will be able to get reports mailed to you from Google Analytics. It is expected that more features will be added and e-mailed reports are expected.

Up-to-date SEO Knowledge

Online search is kind of like the stock market, always going up and down and being unpredictable. That’s why Connecting Point Computer Center’s SEO staff makes it their business to stay well informed and up to date on the latest industry standards and trends. We’ll make sure your SEO campaign stays current to ensure you get the biggest bang for your buck.

Our SEO staff has helped small and medium-sized businesses improve their bottom lines through successful SEO campaigns. Connecting Point Computer Center employs natural standardized practices and procedures that have positive, long-lasting effects, so you can be sure your SEO campaign is as effective as possible while playing by the rules. Our staff will handle it all so you don’t have to worry about what to do next.

Dedication to success - Connecting Point Computer Center is ready to put our expertise to the test to boost your position in the search results. How do we do it?

We have a full arsenal of strategies including:

The page title and meta-tag edits, other SEO standard practice implementations, blog posts, press releases, article submissions, directory submissions, SEO landing page optimization, and many others. Trust us; we’ll get you where you want to be.

Legitimate results - Don’t be fooled by competitors who claim to get you quick SEO results that last. SEO should be a natural process and has never been a “quick fix”. Remember, it generally takes 4 to 6 months before you begin to see improvements in your ranking.


After an initial review of your site, we will provide you with a list of tangible recommendations of where and how to correct or enhance your current status. We will provide you with several options and pricing structures that work well with any size site and budget.

Additional work thereafter is dependent upon a few things: How far in the process you would like to go based on the roadmap we provide you; our ability to make the changes ourselves or the timeliness of your own staff making the recommended changes and the changes required based on the results of the previous changes. Bottom line – optimal search engine optimization is a process that must be monitored, modified and manipulated – it is always on-going.

So if you’re ready to really make a difference in how the world finds you, give us a call today at 815-223-1052.